Our exclusive Interview With Salma Malas of Strings Attached
Founded by Salma Malas , Strings Attached is a multi-brand boutique that carries designer swimwear, loungewear, apparel & accessories.
When did you establish Strings Attached?
Strings Attached was established in 2010 to provide the women of Amman with high quality & stylish swimwear & accessories.
Describe the store’s fashion attitude in three words
Bold, lively & classy.
What was your goal for the store?
I felt there was a big gap in the market, and I saw an opportunity!
What are the brands you stock yearly, your staple brands?
La Blanca, PilyQ, Vitamin A , L*Space, Pitusa , Luli Fama, Farm Rio , Beach Riot.
12 years later, how has your concept grown and advanced?
We have more courage in bringing new and interesting ideas and brands to the market. The selections and brands that we carry have grown substantially. We also cater to kids and men now!!
Who is your customer? Describe the woman.
Our clients are ORIGINAL, they love to show their UNIQUENESS with our pieces. We offer mix and match which is perfect!
You look marvelous! Tell us one thing you do for yourself often that you feel makes the biggest difference to your physical and emotional well-being.
I exercise daily, I watch what I put in my body & I love to travel I guess that’s what keeps me going
Leather or lace?
Dark eyes or dark lip?
Sneakers or heels to brunch?
Advice to your younger self?
Listen to your gut.
Your favorite quote?
Ignore those that make you fearful & sad ـ Rumi
Who knows you best?
My daughter Zina.
Your last meal on this earth would be?
What’s your guilty pleasure?
Salted & Roasted Nuts.
What behavior drives you nuts?
Driving in Amman drives me nuts!!!
Dinner with a celebrity of your choice, who?
Dinner with Liam Neeson.