Our Exclusive Interview With Joanna Saket of Jo Ellery

Founded by Joanna Saket, Jo Ellery is a unique jewellery brand that is known for its simplicity, playful & intrinsically classic designs. Each piece can be dressed up or dressed down as a statement that will last forever.

When did you discover your love of jewellery?

I had a passion for making my own jewellery since my teens from broken prayer beads & silver ornaments. I used to make my own earrings & wear them to school on non-uniform days.

Where do you find your design inspiration?

I remember I used to design many of my pieces of jewellery as an adult as I wanted to own personalised designs. I strived for something different that what was not in the market then.

Three words that describe you as a designer.

Simplicity is beautiful

What’s your favourite piece of jewellery?

At the moment I’m obsessed with this one necklace that I kept it on by itself & removed the stacking for the moment.

How would you curate a jewellery collection?

I started with a few statement pieces which was risky, but I did it & I’m glad I managed to create a collection of rings, necklaces, & earrings of my taste & some that I wouldn’t wear knowingly others might be interested in them.

What is the most stylish jewellery you would buy yourself?

I love Bvlgari & would love to own a few signature pieces.

What is your everyday jewellery must haves?

I can’t go out without my ring, necklace, & bracelets. These days I’m likely to skip wearing a watch.

Now that stacking is the trend, do you have any stacking “strategies?

Yes, stacking is a current trend for necklaces & earrings, but nowadays I tend to pick one necklace & diamond hoop earrings.

What are your 3 jewellery investment pieces?

A diamond stone necklace on its own has always been my favourite item to wear on a daily basis along with a tennis bracelet, & an elegant emerald ring.

What’s your favourite piece of jewellery that you’ve made before and why?

My favourite piece of jewellery at the moment is a pair of diamond earrings which look a lot like dancing dervishes. I hope to add it to my personal collection as it is one of a kind.

What advice would you have for aspiring jewellery designers?

There’s a lot of competition out there, but one must believe in what they’re designing & just go ahead & do it without hesitation.  Just take the inspiration & believe in oneself as there’s a market for every taste & budget.

What would you change about yourself if you could?

I would have gotten into the jewellery business much earlier.

If you could go back in time to change one thing, what would it be?

Looking back, I would have started a jewellery business instead of a spa.

What is your favourite restaurant?

In Amman, my favourite eatery is Yoshi.

Describe yourself in 3 words.

Good listener spontaneous & creative.