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 • Fashion  • Fall 2024 || New Brands to Know
New brands

Fall 2024 || New Brands to Know

Fashion’s new vanguard of brands is redefining style through thoughtful craftsmanship, innovative design, and purposeful missions. Whether pioneering sustainability, celebrating timeless minimalism, or embracing avant-garde artistry, each brand tells a unique story of creation and vision. Rooted in values that span from eco-consciousness to cultural heritage, these emerging labels push the boundaries of conventional fashion, reflecting the creativity and passion of their founders while setting fresh standards for the industry.

Here, we explore some favorite brands:

SA SU PHI

New brands

SA SU PHI was founded to deliver minimalistic, timeless fashion pieces, drawing on a love for refined simplicity and meticulous tailoring. The brand’s design language reflects elegance through neutral tones and sophisticated silhouettes, catering to those who appreciate understated luxury.

Bettter

New brands

Dasha Zhukova created BETTTER to redefine sustainable fashion by upcycling and transforming surplus and waste materials. The brand offers modern, eco-conscious designs with an emphasis on reducing waste while maintaining a luxurious aesthetic, blending innovation with responsibility.

Veronica De Piante

New brands

Veronica De Piante launched her label to showcase Italian craftsmanship through a modern lens. Inspired by her rich heritage and love for art, her designs embody sophistication, utilizing premium materials and skilled techniques to produce elegant, cosmopolitan pieces.

Salon 1884

New brands

This brand was born out of a passion for vintage aesthetics, blending historical inspiration with modern-day appeal. Salon 1884 reimagines retro styles with contemporary flair, creating pieces that feel both nostalgic and relevant to today’s fashion landscape.

Róhe

New brands

Founded by Dutch duo Maickel and Marieke Hullegie, Róhe is a brand centered around clean lines and quality. The founders’ vision was to bring effortless elegance to life through thoughtful tailoring and high-quality fabrics, embodying a sense of “relaxed luxury.”

Kallmeyer

New brands

New York-based designer Daniella Kallmeyer founded her label to create pieces that empower and inspire confidence. With a focus on functional yet sophisticated pieces, Kallmeyer’s minimalist aesthetic appeals to the modern woman, blending versatility with elegance.

Liberowe

New brands

Liberowe’s founding vision was to capture a sense of romance and freedom in fashion. The brand’s designs feature flowy fabrics and delicate textures that evoke a feeling of lightness and femininity, ideal for those seeking graceful, airy aesthetics.

Leset

New brands

Founded by Lili Chemla, Leset was designed to bring a touch of sophistication to loungewear. Chemla’s goal was to create clothing that could easily transition from home to casual outings, offering luxurious fabrics and effortless style.

Destree

New brands

Géraldine Guyot and Laetitia Lumbroso founded Destree in Paris, inspired by their love of art and contemporary design. Their brand is known for its asymmetrical silhouettes, bold color palettes, and architectural shapes, making it a favorite among artistic fashion lovers.

Bite Studios

New brands

Bite Studios was founded by a collective of designers between London and Stockholm, each committed to ethical practices and modern luxury. Known for its minimalist, eco-friendly pieces, Bite Studios produces elegant, everyday essentials using sustainable materials.

Another Tomorrow

New brands

Vanessa Barboni Hallik founded Another Tomorrow to push the boundaries of sustainable luxury. Her brand emphasizes transparent sourcing and ethical practices, creating versatile, timeless pieces crafted from responsibly sourced materials.

Esse Studios

New brands

Australian designer Charlotte Hicks founded Esse Studios with the aim of offering seasonless, sustainable fashion. Her designs focus on simplicity and longevity, providing versatile pieces that transition easily across seasons and wardrobes.

The Garment

New brands

The Garment was created by Sophia Roe and Charlotte Eskildsen as an answer to fast fashion. Rooted in Scandinavian minimalism, their brand emphasizes durability and timelessness, ensuring that every piece is made to last.

House of Dagmar

New brands

House of Dagmar was founded by Swedish sisters Karin, Kristina, and Sofia to honor their grandmother’s legacy of craftsmanship. Their designs focus on sustainable practices, Scandinavian simplicity, and high-quality materials, creating a unique brand of “conscious luxury.”

Attersee

New brands

Named after Austria’s serene Attersee lake, this brand was founded to embody tranquility and relaxed elegance. Inspired by natural beauty, Attersee offers luxurious, understated essentials crafted to evoke calm and sophistication.

Hodakova

New brands

Ellen Hodakova Larsson, based in Sweden, founded Hodakova to reinvent vintage materials in modern forms. Known for its sustainable and avant-garde approach, the brand offers unique, reimagined designs with a Scandinavian touch.