Pamela Anderson Enters The Beauty Realm

Since her viral makeup-free moment at Paris Fashion Week, Pamela Anderson continued embracing real beauty in other big events such as the Proenza Schouler ad campaign and the British Fashion Awards. 

“I felt very seen,” Anderson says while reflecting back on the Paris Fashion Week moment. 

This month, the star finally explained why she did this inviting us to join her real beauty movement and introducing us to Sonsie. A skincare brand created in collaboration with her sons, Brandon and Dylan. The brand resonates with Anderson’s principles, being both vegan and cruelty-free. With considerate packaging, Sonsie conveys a message that emphasizes nurturing your skin at its current stage, steering away from the conventional narrative of “fixing.”

“It’s about accepting yourself where you are right now,” she says. “All of us have tried all sorts of different things—your friends are doing it, then you’re doing it. But I just came to a point where I felt like, ‘This is it. I just want to do me, keep my skin hydrated, and look after myself, but I don’t want to have to think about tomorrow. I want to think about right now. Live and how I feel in this moment.’”

While in Paris, she preferred to put her clothes on and go out to enjoy the architecture of Paris, “Once I put the clothing on, I thought, ‘I’d rather go for a walk and look at the architecture of Paris rather than sit in the makeup chair for three hours.” A few weeks later she discovered Sonsie’s 34% squalane Basic Balm through her son Dylan’s girlfriend, Paula Bruss.

The actress has been quietly involved in the brand for a few months now, but she made her first debut in the beauty realm on the 22nd of this month and many are excited about it as she has been approached for years to get involved in the beauty space but according to her “it just always felt like too much plastic,”

Now all that she was working on will come to light. The brand features a three-step routine (Basic Balm, Super Serum, Multi Moisture Mask). All will be sold DTC—or as Anderson likes to call it, “direct to community.” 

“I think that it’s always been part of my journey to challenge beauty,” she says with a laugh. “That’s what I like about Sonsie. It’s not false promises, it’s self-acceptance of yourself and where you are in this moment. Not beating yourself up about something, but just feeling a little more free.”