Gucci Launches First Plant-Based Horsebit Bag

Gucci is launching two handbags crafted from plant-based materials; one in classic black and another featuring the iconic monogram pattern. This move marks a major milestone for the brand’s sustainability efforts. 

According to Gucci, the material they used was developed within the brand’s atelier, blending exceptional quality with a soft and durable composition.

“This Horsebit 1955 is the first Gucci bag ever to be crafted in Demetra, exemplifying Gucci’s forward-looking approach as the house’s traditional tanning craftsmanship supports a transformation towards a more ethical fashion future,” the brand explained.

“Made from 75 percent plant-derived raw material sources, the animal-free Demetra is the culmination of two years of research and development by Gucci’s own technicians and artisans and has been produced in Italy since 2021 in a Gucci factory.”

Billie Eilish is the first to put her hands on the bags given that she is the face of the campaign in which she appears in a series of videos, set to her song ‘What Was I Made For?’ She also features in the print campaign, posing in two different looks where she carries both a plain black and a logo-heavy version of the bag.

“I am honored to be part of Gucci’s evolution in rethinking tradition,” the singer, who stars in the brand’s new campaign, tells Vogue. “It’s a new understanding, and one that isn’t afraid to evolve in a new direction, that truly matters to me.”

It is worth mentioning that the brand introduced a collection of vegan sneakers in 2021 and is currently aiming to extend the utilization of vegan-made fabric throughout its diverse product range. Gucci joins a growing trend of brands seeking eco-friendly alternatives, with notable names like Hermes and Stella McCartney already venturing into the use of vegan materials in 2021.